Digital Marketing
Solutions

Radio and digital marketing paired together create an exceptional combination for enhancing your brand’s visibility and impact. We approach all of our campaigns holistically, carefully hand-picking the right forms of media to best reach your consumers. Whether it be through radios, phones, computers, or TV’s, we have a strategy that delivers your message to the eyes and ears that matter.

PRECISE
TARGETING

Our premium digital services leverage precise targeting capabilities such as location, demographics, behavior, audience interests, and more.

FULL FUNNEL
APPROACH

Our marketing funnel takes all levels of a customer’s buying journey into account, using radio for broad awareness and digital solutions for targeted engagement.

DIVERSE MARKETING
TACTICS

Our approach utilizes multiple marketing tactics tailored to your specific needs, maximizing efficiency and ROI without straining your budget.
SEM

DISPLAY

Display advertising places static or animated banner ads on websites or apps. Advertisers can reach users on any type of device, and target based on geography, demographics, and behavior. Our targeting capabilities include zip codes, gender, age, household income, education, homeowner status, and more. These ads build awareness and generate interest in your brand.

OVER THE TOP

Over-the-top (OTT) advertising delivers video commercials through on-demand streaming services. Advertisers can target based on geography, demographics, and behavior, and the ads are servable across multiple devices. Given the immersive nature of video content, OTT presents relevant products or services to your ideal customer. This strategy influences awareness, consideration, and the decision stages of the buying cycle.

CONNECTED TV

Connected TV (CTV) advertising is a form of OTT advertising which delivers unskippable commercials through internet-connected devices such as smart TVs, streaming media players, gaming consoles, and phones. CTV ads appear on premium content, traditionally have a 95% completion rate, cost less than linear TV advertising, and offer greater targeting capabilities, including geography, demographics, and behavior. CTV ads deliver tailored messages to engage viewers and influence awareness and conversion.

VIDEO

Pre-roll marketing delivers commercials before, during, and after online video content shown to people on computers, tablets, and mobile devices. These ads leverage sophisticated targeting capabilities such as demographic, geographic, behavioral, and contextual. While they primarily aim to drive awareness, with precise targeting and compelling content, pre-roll can also nudge viewers towards the consideration stage of the buying cycle, making it a versatile tool in a marketer’s arsenal.

GEO FENCING

Geofence advertising delivers banner or video ads to specific geographic areas. When users enter these areas with their mobile devices, they receive customized ads or notifications based on their location. This allows marketers to target audiences near relevant stores, events, or competitors’ businesses, engaging potential customers in real-time. These ads are good for the consideration and conversion stages of the buying cycle, driving awareness, interest, and action by delivering timely, location-based messages.

RETARGETING

Retargeting is a strategic technique that involves displaying ads to users who have previously interacted with a brand’s website, app, or other digital assets. By re-engaging these users with relevant ads from that brand, it gives them an additional nudge to complete a purchase or sign up for a service. Retargeting keeps the brand top-of-mind and encourages the user to take the next step towards conversion.

SEM

Search engine marketing (SEM) is a digital strategy that boosts website visibility via paid ads on search engines. It involves bidding on relevant keywords and displaying ads to target audiences based on factors like geography, demographics, and interests. SEM targets potential customers in the consideration and conversion stages of the buying cycle, influencing their decision-making and driving them towards purchases or inquiries when they are actively looking for solutions.

EMAIL

Email marketing’s strength lies in personal engagement, fostering relationships, and precise targeting, including demographics, geography, and interests. Email is a cost-effective means for businesses to connect with their audience, boost awareness, and generate leads which both convert and retain customers through ongoing engagement and exclusive offers.

SOCIAL MEDIA

Social media marketing strategically utilizes platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, and LinkedIn to connect with audiences through content, ads, and interactions. Its precise targeting capabilities include demographics, interests, behaviors, and custom audiences. It is a versatile marketing approach that enables brands to connect with audiences at every stage of the buying cycle. It even extends to advocacy by engaging with consumers post-purchase, allowing brands to cultivate long-term relationships with their audience and turn satisfied customers into brand ambassadors.

STREAMING AUDIO

This strategy utilizes popular audio streaming platforms to leverage sophisticated targeting capabilities based on demographics, geography, and listening habits. By reaching users while they are listening to music or podcasts, advertisers can create awareness, generate interest, and prompt action, appealing to both the consideration and decision stages of the buying cycle.

NATIVE

Native marketing seamlessly integrates advertising into the user experience of a platform or medium, making it appear organic and non-disruptive. Targeting capabilities include demographics, interests, behaviors, and contextual relevance. By blending in with their surroundings, these ads provide valuable information which builds awareness and typically presents compelling calls to action to enhance conversions.

CREATIVE SERVICES

Your message needs to stand out from the crowd, and your creative plays a crucial role in capturing attention, building brand awareness, and driving conversions. We offer copywriting, graphic design, and various creative services that will help you effectively convey your brand’s message, engage your audience across multiple platforms, and leave a lasting impression on your consumers.

Analytics

We provide complete reporting so you can see how each of your KPI’s and creatives are performing. We track every click, impression, and website your ads are served on, and use this information to continuously optimize your campaign so you get the most out of your investment.

Full transparency. Robust
reporting. Real-time data.

Book a free consultation and discover how we can
unlock your business’s full potential.

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